A just released report from Hub Research has some ground breaking findings for cord cutters.
For the first time since it began tracking viewing patterns in 2014 that viewers are “more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box.”
More than half of TV viewers (52%) say they watch their favorite shows online, while 48% watch through an MVPD set-top, according to Hub Entertainment Research’s just released annual “Conquering Content” report.
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The report reinforces last week’s Parks Associates study that found viewers favor subscription video-on-demand services over virtual MVPD services.
“In this research and other recent studies, we see clear evidence that high-profile online exclusives generate buzz that draws consumers to these platform, which not only helps attract brand new subscribers, but also builds loyalty among current customers.”