So, this just came over the transom. First, Hulus pricing checkmate announced this week:
Watch out, Netflix. Hulu is coming for you.
The US streaming service, which has been a distant third in the streaming wars behind global juggernauts Netflix and Amazon, is making a play for America’s TV-loving streamers.
With the fall 2017 TV season kicking off in earnest, Hulu slashed the price of its ad-supported package from $7.99 a month to $5.99 for new and returning customers. The offer—available through January and good for the first year of service—was part of a bid to draft more subscribers while fresh TV shows were premiering and returning to the air.
But it also undercut Netflix, which just raised the price of its most popular monthly plan by $1 in the US and hiked the rate for its premium package a week earlier. It’s now priced at $7.99 for the basic tier, $10.99 for the standard, and $13.99 for the premium. Source: qz.com
Not only that, Hulu just announced that it has secured the rights to the popular NBC drama “This is Us”, taking another valuable network property away from Netflix. This move appears to be a harbinger for things to come as the networks, all except CBS, have an ownership stake in Hulu, are moving more of their content away from Netflix and over to Hulu.
- Tip: according to Reddit users who have tried, existing Hulu subs can simply cancel and re subscribe to get the cheaper pricing!