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Hulu Hires ESPN’s Kirk Herbstreit for College Football Ad Campaign

We just learned that Hulu is set to begin promoting its “Hulu with Live TV” service with a national advertising campaign featuring ESPN college football analyst Kirk Herbstreit.

The national campaign features Herbstreit in four national TV spots – one 30-second spot and three 15-second spots. The promo push will air from October 21 through January on ESPN and ABC during college football games, as well as other digital platforms.

A 30-second spot has Herbstreit watching and/or recording football while walking through a stadium, getting a massage, at a restaurant, or running a stadium player vehicle.

Herbstreit touts that Hulu with Live TV allows subscribers to record games from anywhere via one’s mobile phone “plus the big games in one easy-to-find place.”

Hulu’s live TV service launched earlier this year as an add-on package to its highly successful “day after air” Network TV and on-demand offering. The package features a bundle of more than 50 channels plus locals in some markets for under $40 a month. As we reported earlier, Hulu is aggressively pursuing licensing agreements with local network affiliates and currently leads DIRECT NOW and PS Vue with near 200 local channels in over 100 markets.

Interested in trying Hulu with Live TV, click here for a free 7 day trial