AT&T announced on Tuesday that more than 1 million consumers have subscribed to DIRECTV NOW, which offers a mix of live television channels and on-demand content over the internet to your phone, tablet and streaming devices.
Most importantly, as part of the announcement, AT&T confirmed further improvements to the service (which we expect to launch in early 2018) including a digital video recorder in the cloud, more concurrent streams and the ability to download shows and 4K and HD video.
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We’re putting some finishing touches on more features in beta testing that we plan to roll out on our next generation video platform over the coming months. These include a DVR in the cloud to record shows and access virtually anywhere, 4K Ultra High Definition (UHD) quality video, capacity for more than 35,000 on demand titles, individual profiles and an even better user experience. John Stephens – AT&T
The achievement of amassing 1 million subscribers is an important benchmark for any OTT video service, particularly considering the rough start that marked the service’s debut last November and early hiccups through the spring of this year.
Despite the gains, DIRECTV NOW still trails Sling TV, which has just over 2 million subscribers since launching in February of 2015. It is expected that the addition of a cloud DVR, a feature that all of its competitors have, as well as the continued rollout of local channels, should accelerate the migration of customers from its satellite and traditional Pay TV platforms over to DIRECTV NOW.